What most mid-sized cities share is that often private market parties are not really interested in taking actions to improve the situation and make cities more sustainable. On top of that in most cases the land and the buildings in this area are privately owned, both by big corporations and private households. This makes the influence that municipalities can have through planning limited.

Therefore cities are challenged to find new ways to engage and involve private parties: owners, investors, developers, residents, workers and potential newcomers.

There is no ‘one size fits all’ approach to engage private parties into transforming the urban fringe to make it a better place for current and future users. The right approach very much depends on the specific cultural, financial, legal and social context. The way to intervene or not to intervene, which might be totally appropriate in one city, may be completely inappropriate in another city.

The one thing that most cities share while doing this is that they have all turned around the process. Instead of initiating and fixing everything beforehand in a master plan, they are now building coalitions with residents, owners and developers and co-creating the plan along the way. On April 5th at https://www.icre2018.eu you will learn from Janny Rijs (Director/Owner, Broekhuis Rijs Advising) and Penne Hangelbroek (Design Director and Co-Founder, West 8) the tips and tricks how to achieve this.

Yes, please keep me informed on the 'International City Retail Experience 2018'.

Thank you for your interest in the International City Retail Experience