Neuromarketing – the Myth vs the Reality

Neuromarketing – the Myth vs the Reality

Lluis Martinez Ribes is passionate about neuromarketing and especially the strategic approach of it. “We have yet to see the full potential of neuromarketing, and yet the results are astounding. This latest generation marketing delivers an amazing sales growth,...
Transforming planning the urban fringe

Transforming planning the urban fringe

What most mid-sized cities share is that often private market parties are not really interested in taking actions to improve the situation and make cities more sustainable. On top of that in most cases the land and the buildings in this area are privately owned, both...

Yes, please keep me informed on the 'International City Retail Experience 2018'.

Thank you for your interest in the International City Retail Experience